MYTH: Loyalty is dead. Long Live Loyalty | Mike Karlsrud
Loyalty still matters. It always will. But today, as the correlation between customers' loyalty sentiments and purchasing behaviors waken, it's becoming clear that the old loyalty rules no longer apply. However, if you create a strategy that focuses on maximizing value, you will not only achieve a new form of competitive advantage but free up capital as well to drive growth.
MYTH: Customer Service Is All We Need | Mike Karlsrud
For far too many practices, providing adequate patient service is "good enough". Research shows that patients' expectations are evolving faster than expected. Contrary to popular wisdom, competitive advantage will no longer come from meeting customer demands. To thrive in the years ahead, practices must exceed those demands by a significant margin.
MYTH: It's Not My Job To Make This A Better Place To Work | Mike Karlsrud
Where are you headed? Practices' with high levels of engaged employees are more productive, profitable and higher levels of customer loyalty. Engaged employees embrace the practices' mission and vision as well as models the core values and find meaningful purpose in what they do. Do you love coming to work? Do you wish others on your team did too? Yeah, it's your job.
MYTH: Bigfoot, Loch Ness Monster, and the Easter Bunny; Dispelling Optical Myths | Phernell Walker
Don’t operate on what your optical mommas and papas taught you. We will dispel the old fashioned and out-of-date beliefs in ophthalmic optics. Topics include lens materials, progressive lens designs, analog vs. digital lenses, fitting techniques, optical standards and much more.
MYTH: Dispelling the Myth; Prism is a Four Letter Word | Phernell Walker
Prism is not a four letter word. It is the foundation of ophthalmic optics and spectacle lens design. We will dispel the myth that prism is difficult, simplify prism calculation, explore prism thinning in progressive lenses and more.
Color Vision - Do You See What I See? | Phernell Walker
Humans can detect up to 7,000,000 colors. However, everyone does not perceive colors the same. Opticians play an important role in helping color deficient patients achieve a better quality of life by enhancing differences in colors. We will explore the process of seeing in color, the importance of color vision plays in our daily lives and ophthalmic lens filters that can improve the quality of life for color deficient patients.
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