Elevate your patient experience with this webinar series discussing how to educate your patient on the best lens solutions for them and how to create a unique patient experience.  We will talk about how to sell with education, not sales tactics  Join us for this exciting series that will be sure to get you thinking on how your practice can elevate and innovate. 

By registering for this event, you will be registering for the bundle of all four courses at a discounted rate. If you would like to only register for one, two, or three of the courses please see the full live events catalog. 

Courses: 

Selling Efficiently and Effectively in a Busy Practice 

Held September 8th from 12:00 P.M. to 1:00 P.M. CST

This course helps opticians in a very busy practice combine exemplary customer service while maximizing the limited time that may be available to work with a patient in a very busy dispensary. We deal with time management issues as well as provide a template to accomplish a thorough and appropriate frame and lens selection creating a happy patient/customer who will provide referrals. (1 General ABO Credit)

Dealing with Difficult Patients and Troubleshooting 

Held October 20th from 12:00 P.M. to 1:00 P.M. CST

This course helps navigate difficult conversations and difficult troubleshooting guides that even the most experienced opticians occasionally need help with. In this course, we cover, how to navigate the know-it-all customers or the customers that don’t understand the benefits as well as address pricing disparities between lens pricing at your office vs. lens pricing at retailers and large discounters. We will also work through troubleshooting complex Rx’s and what needs to be remade and what doesn’t, as well as measurements we should be taking today vs. 5 years ago and why they are different as well as the role they play in prescriptions. (1 Technical ABO Credit)

The Case of the Second Pair Sale 

Held November 10th from 12:00 P.M. to 1:00 P.M. CST

This course provides opticians and optical staff with the knowledge, facts, and know-how to sell more multiple pairs. We will outline the benefits of selling based on lifestyle and truly understanding patient needs. A generous portion of this training is directed at task, safety, and sunwear lenses. This is a great course in increasing office profitability, increasing premium lenses, and also increasing multiple pairs to the patients. (1 General ABO Credit)

Computer Vision Syndrome in Today's World

Held December 15th from 12:00 P.M. to 1:00 P.M. CST

This course outlines the drastic changes in the way we use our eyes today and the underlying medical conditions that may play a role and become a story of the chicken and the egg. Which occurred first? Today, more than 80% of patients are affected by computer vision syndrome (CVS), a growing condition in the US and worldwide. Learn how prescriptions are manipulated to alleviate visual stress for patients with variations of both prismatic concepts as well as dynamic powers in prescriptions that allow for manipulations in order for the patient to see. This course will help you educate your patients on what their new visual needs are and what they may be in the future. (1 Technical ABO Credit)