Start being the CEO of your practice by creating exceptional outcomes for your patients. 

Courses: 

Strategic Business Planning for Optometric Practices
This course equips you with the essential tools and knowledge to develop a strategic business plan tailored to your optometric practice. Discover the step-by-step process of crafting a comprehensive plan that aligns with your organization's goals. Gain insights into conducting thorough business environment analysis, including market research and competitor analysis. Explore various frameworks and methodologies to identify strengths, weaknesses, opportunities, and threats, laying the groundwork for strategic decision-making.

Operational Excellence in Optometric Practices
Having a plan is important, but operational readiness is crucial for success. In this course, you'll delve into resource production processes, resource allocation, and quality management specific to optometric practices. Learn how to monitor and evaluate the implementation of your strategic plan, making necessary adjustments and improvements to drive continuous growth. Additionally, gain insights into effectively communicating your strategic plan to stakeholders, including employees, investors, and partners.

Financial Management for the White Coat
Your optometric practice is a business, and financial literacy is key to its success. This course focuses on enhancing your understanding of financial concepts, interpreting an Income Statement (P&L), forecasting, budgeting, cost analysis and ratiocination. Discover practical strategies to ensure the financial viability and sustainability of your practice. Learn how to effectively monitor, measure, manage finances, make informed financial decisions, and optimize profitability.

Inventory Management
Inventory is one of your biggest expenses in an optical. Implementing an Inventory Management Strategy is the only effective method for optimization. Participants will learn essential concepts, techniques, and best practices to effectively manage and optimize inventory in their optical practices. Topics include introduction to inventory, key challenges, inventory demand forecasting, inventory cycle management, pricing strategies, supplier relationship management, stock levels and controls, inventory audit techniques, Planogram Min. to Max, Perpetual and J.I.T. inventory will be compared.

Build a First-Class Optometric Team
In today's competitive optometry industry, having a first-class team is essential for the success and growth of your practice. This section will delve into proven techniques for effective team communication, personality types, fostering a positive work culture, and cultivating a sense of teamwork and collaboration. You will also gain insights into performance management strategies such as managing by numbers, that will enable you to motivate and inspire your team members to reach their full potential.

Lead from the Front
It takes leadership! Leading from the front is a leadership approach that involves actively participating, setting an example, and taking charge of situations. As a leader, when you lead from the front, you demonstrate a hands-on approach, inspire your team with your actions, and create a sense of trust and confidence within the team. Topics include how to role model, empower your team, Be Present, and Take Ownership of Challenges, Recognize and Celebrate Success!

About the Speaker: 

Phernell Walker, MBA, ABOM
Phernell Walker, MBA, ABOM - is a master in ophthalmic optics, a renowned speaker, and an optometric business strategist. Mr. Walker has consulted nationwide with optometric practices on strategy formulation and implementation. He is an expert in Six Sigma, Drucker MBO Theory, the Three Cs of business strategy, Customers, Company and Competitor market dynamics, and business operations framework Theory X and Theory Y implementation.  Mr. Walker serves as Treasurer on the American Board of Opticianry.

Registration Information: 

Cost of the event is $199 per person which includes breakfast and lunch during the event. Space is limited to two people per practice. Upon registration, please use one e-mail address per person to ensure you receive the pre-event survey to help you get the most out of the training.

Hotel Reservations

If you plan on staying the night, we recommend staying at the Hilton Garden Inn Wausau. For special room rates, Click Here. Hotel rooms need to be booked by September 17 to receive the group rate.