The day begins with a collective session to set the tone for learning and collaboration. Participants then break into tailored tracks: Technical Courses designed specifically for optical staff and Business Excellence sessions crafted for doctors and practice administrators. Select your track upon registration.

Courses:

About the Speakers:

Jenny Smith, ABOC
Jenny Smith has an extensive background and passion for training and education which began as an inner-city high school biology teacher. She spent nearly a decade with Essilor as a National Speaker and Leader of Strategic Account Teams. Jenny is ABOC and a COPE approved speaker with experience speaking at Vision Expo East and West. She is also a certified Ritz Carleton Customer Service Trainer.

Phernell Walker, ABOM
Anyone who meets Phernell Walker knows that optics is his passion. He has become a nationally-recognized speaker because of his unique talent for teaching his students everything they need to know to become a professional optician. He authored the textbook, Pure Optics, to help his students prepare for the ABO and state board exams. Mr. Walker is one of only a few hundred people to earn a Master in Ophthalmic Optics. His educational achievements include an MBA, BS in Business, and an AS in Ophthalmic Optics. He is certified by the both the American Board of Opticianry and National Contact Lens Examiners. Phernell serves on the American Board of Opticianry Board of Directors.

Kelli Koenigsberg, ABOC
Kelli is the Field Training and Development Manager for Walman Optical, bringing 18 years of experience in the optical industry. Her background includes roles in private practice as an optician, frame buyer, optical manager, and practice administrator, as well as 11 years in sales and training. An ABO-certified optician and speaker, Kelli specializes in educating eye care professionals. Her career highlights include growing sales as a brand consultant for Essilor of America, promoting blue light solutions as a Regional Sales Director for BluTech, and delivering comprehensive training to practices nationwide in her current role at Walman Optical.

Margaret Grimwood
With two decades of experience in marketing, business development, and team leadership, Margaret Grimwood is dedicated to helping eye care professionals elevate their practice growth through strategic marketing. As the Business Development Manager for DONE4YOU® Marketing, she leads initiatives that drive engagement and sales for both DONE4YOU Marketing and ADO Practice Solutions. Margaret holds a Bachelor's Degree in Journalism and Mass Communications from the University of Wisconsin - Madison. Her expertise, innovation, and passion for marketing empower practices to build stronger patient relationships, enhance brand visibility, and achieve long-term success.

Registration

Registration cost is $99 and includes credits of choice, swag items, breakfast and lunch at the Walman Education Summit.

Hotel Reservations

If you plan on staying the night, we recommend staying at the Embassy Suites by Hilton Scottsdale Resort. For special room rates, please book by October 8 by Clicking Here.