Discover the psychology of the patient’s mindset to increase profits in your practice.

Courses:

About the Speakers: 

Bill Gerber

Bill Gerber is the Founder + CEO of Omg! Optical Marketing Group and Contentlinq. His companies focus on creating highly engaging optical spaces and extraordinary customer experiences. His work can be found in over 10,000 optometry practices and optical stores worldwide, online and in the ethos of modern optical design. Additionally, Bill serves on the Vision Council’s marketing committee and is a strategic advisor to many of the most successful companies in our field. Bill and his team are currently focused on developing Sherpa, the optical industries much anticipated omni sales platform which will launch in 2023.

Phernell Walker, ABOM

Anyone who meets Phernell Walker knows that optics is his passion. He has become a nationally-recognized speaker because of his unique talent for teaching his students everything they need to know to become a professional optician.  Mr. Walker is one of only a few hundred people to earn a Master in Ophthalmic Optics. He is certified by both the American Board of Opticianry and National Contact Lens Examiners. Phernell serves on the American Board of Opticianry Board of Directors.

Agenda:

Registration

Registration cost is $79 for Walman customers and $119 for non-Walman customers and includes credits of choice, swag items, breakfast and lunch at Walman University. To receive the Walman customer cost, please login to your Walman account upon registration. 

Hotel Reservations

If you plan on staying the night, we recommend staying at the Talking Stick Resort. For special room rates, please call 1.866.877.9897 and mention booking id #22905. Hotel rooms will need to be booked by 7/13/2023 to get the group rate of $159 per night.